Methodologies we serve:

  • Focus Group Discussions (FGDs)
  • In-depth interviews (IDIs)
  • Telephonic Depth Interviews (TDIs)
  • Pair-depth interviews (PDIs)
  • Diaries
  • Netnography
  • Ethnographic research:
    1. In-home visits
    2. Assisted Shopping Trips
    3. Accompanied Consumption
Experience in recruiting target respondents for qualitative research –:

Consumers – from common to rare [like users of premium brands/narrow incidence targets/ high income/users of complex services etc.]
Business – decision makers in world’s premium business, SME, large firms in financial services or telecom services, fleet managers etc.
Key Opinion leaders
HCPS – from Common like Pharmacists to Rare (Like HIV specialists, oncologists, immunologists, hematologists etc.)
Patients, patient association leaders