Qualitative

Methodologies we serve:

• Focus Group Discussions (FGDs)
• In-depth interviews (IDIs)
• Telephonic Depth Interviews (TDIs)
• Pair-depth interviews (PDIs)
• Diaries
• Netnography
• Ethnographic research:
  1. In-home visits
  2. Assisted Shopping Trips
  3. Accompanied Consumption

Consumers – from common to rare [like users of premium brands/narrow incidence targets/ high income/users of complex services etc.]
Business – decision makers in world’s premium business, SME, large firms in financial services or telecom services, fleet managers etc.
Key Opinion leaders
HCPS – from Common like Pharmacists to Rare (Like HIV specialists, oncologists, immunologists, hematologists etc.)
Patients, patient association leaders